It came as little surprise that Facebook was the social network of choice in a recent survey of 7,700 teens across the U.S. But now that the study’s authors have revealed its numbers, we can see just how much — or indeed, how little — Facebook won by.
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The teenagers in the survey, conducted by Gene Munster and Douglas Clinton at analyst firm Piper Jaffray, were asked to rank social networks in order of preference, from 1 to 3. Alternatives to Facebook included Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn.
Facebook was the first choice for 3,280 of the teens, followed by Twitter with 2,118 and Instagram with 928. Google+ won the hearts of 430 teens, while Tumblr and Pinterest, respectively, trailed behind. (We don’t know the identities of the five teens who ranked LinkedIn first, but you should probably hire them.)
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However, Twitter (1,874) and Instagram (1,680) both outranked Facebook (1,580) when it came to second-choice votes. Google+ had its best performance in the third-choice voting, where it just managed to outperform Twitter — but still got beaten by Facebook and Instagram.
Still, the search giant’s nascent network (Google+ is still little more than a year old) can take some solace from the survey. More teens chose it over the supposedly hot services Tumblr and Pinterest, both of which, we imagine, would perform well among twenty-somethings.
But there’s little doubt that Facebook remains king of the hill. “We believe Facebook is well positioned to maintain its spot as the top social network despite competition from Twitter,” Munster and Clinton wrote, reiterating that they think the stock is undervalued — and that the Instagram purchase looks increasingly smart.
What is your preferred social network? Tell us in the comments below.
This story originally published on Mashable here.
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